As I went through Canadian customs recently, I was questioned about my trip to Canada.
What was the purpose?
To meet with a client’s supplier.
How long would I be in Canada?
Why didn’t I just call them?
With the advent of email and social media, many people no longer make that phone call, or arrange that meeting to communicate with their target audience face-to-face. It is hard to create a deep relationship via electronic media. You cannot see expression or body language via email. Can you imagine dating your significant other via email? Relationships are founded on personal connection and the best way to do that is face-to-face.
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